Merit Beauty Process Work

As part of the Merit Beauty Rebrand project, I created a detailed process book that documents every stage of the rebranding journey. This book offers an in-depth look at my creative process, from initial research and brand analysis to the final design solutions.

It includes multiple rounds of sketches, ideations, color explorations, and the testing of different typefaces, all of which demonstrate the evolution of the design. The book also features an analysis of Merit’s current branding, providing context for the rebrand, as well as mind maps and concept words that helped shape the new identity. These elements were instrumental in refining the brand’s messaging and ensuring a cohesive and modern visual language.

The process book showcases the iterative nature of the project, from early concepts to refined design directions, and highlights how each decision was made, whether it was selecting a typeface or adjusting color schemes. This book not only reflects my design journey but also demonstrates my ability to think strategically and creatively, ensuring the final rebrand was aligned with Merit’s values while resonating with a broader audience.